Founder Story

Why I Built URLPixel: Screenshots That Actually Get Creators

Karina Vunnam, URLPixel Founder
Karina Vunnam
Founder & Developer
July 1, 2025
5 min read

I was building multiple apps and websites simultaneously when I hit the screenshot wall. Every service that exists wanted $19+ per month for basic features, forcing me to choose between expensive plans or settling for standard-quality images. As a solo developer who loves building things and needs reasonable soutions for my startups, I knew there had to be a better way.

The Problem That Started Everything

I’m currently building four apps (URLPixel, Orate, Mail Collectly, and Tabsverse) plus four sites for my creatie work (Creative Nudge, The Resilience Compass, Conspicuous and Electric Aria). Each project needs screenshots, but here’s what frustrated me: existing APIs treat creators like we’re either broke hobbyists or enterprise customers with unlimited budgets.

The starter plans give you standard quality only. Want HD, 4K, or mobile screenshots? That’s $20-30+ per month. Need to organize screenshots by project? Most services don’t even offer it, and those that do charge premium prices for what’s basically folders.

But here’s the real kicker: these “standard plans” work on about 85% of the internet. Sites like Instagram and Facebook have anti-robot protections that even expensive tiers can’t handle. So you’re paying premium prices for premium limitations.

The Moment Everything Clicked

When I took my first screenshots of my entire digital ecosystem using my API, seeing all eight projects captured perfectly was the moment I knew this had to become something bigger.

Eight different projects, all captured with URLPixel’s API - the exciting moment I saw my entire ecosystem come together

Why Site Organization Matters

As someone who loves organization (probably some mild OCD), I couldn’t understand why no screenshot API offered project-based organization. It’s not an expensive feature to build, but it changes everything for creators managing multiple projects.

When you’re building seven different sites like I am, you need screenshots sorted by project, not thrown into one giant pile. I wanted to see my URLPixel screenshots separate from my book sites, with clear organization that makes sense. It’s such an obvious feature that I was shocked nobody offered it.

Building with Modern Tools

I have been coding for a long which which has given me a deep interest in AI and coding efficiency. Today’s development tools, especially AI assistance, mean solo developers can build production-quality APIs faster than ever. What used to take teams months can now be built in weeks by someone who understands both the technology and the business problem.

I’m not just building URLPixel—I’m simultaneously working on multiple apps and creative projects, which gives me a unique perspective. I understand the creator workflow because I live it daily. I know what features matter because I need them myself across seven different projects.

Fair Pricing That Actually Makes Sense

Here’s my philosophy: all plans should include standard, HD, 4K, and mobile screenshots. Why? Because these are different outputs of the same process, not premium features. Charging extra for 4K is like charging extra for saving a Word document as PDF.

I set the pricing at $5-39 per month instead of the industry standard $19-80+ because I want to cover costs and help other creators succeed, not maximize extraction. When creators succeed without worrying about tool costs, they build amazing things. That’s the ecosystem I want to support.

Plus, offering 100 free screenshots per month means you don’t have to worry if you’re just starting to succeed. There’s no anxiety about crossing usage thresholds when you’re building something great.

Built for Both Technical and Non-Technical Creators

I’m a mixture of technical and layman myself, so I get it. URLPixel offers full API access for developers, comprehensive documentation, and even open-source options for learning and privacy.

But it also has bulk screenshot generation directly in the dashboard for creators who prefer clicking buttons to writing code. Both approaches are equally valid—tools should adapt to users, not the other way around.

What’s Next

I’m working on tackling those advanced anti-robot sites that even $80+ services struggle with. The goal is opening up more of the internet while keeping prices fair. If I can make Instagram and Facebook screenshots accessible at reasonable prices, that changes the game for social media creators and businesses.

URLPixel represents something bigger than screenshots—it’s about building tools that genuinely serve creators instead of extracting from them. When I succeed, I want creators to succeed alongside me, not despite the cost of my tools.

The Real Why

I built URLPixel because I needed it across seven different projects, priced it fairly because I believe in supporting creators, and included site organization because obvious features shouldn’t be premium upsells. Sometimes the best way to get the tool you need is to build it yourself—then share it with everyone who has the same problem.

Ready to Try Creator-Friendly Screenshots?

Start with 100 free screenshots per month. All quality levels included, site organization built-in, fair pricing that grows with you.